Dolby Atmos is a new sound technology that can be used by movie studios and theaters. This technology is very impressive and blows away any competition it previously had. It is beneficial for a movie to be developed for the Dolby Atmos when it is in production so as to benefit from the full effects. Dolby took a big risk with this but it will be well worth the cost and effort.
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Ambiences with Dolby Atmos